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Good Goods creates meaningful change in consumerism by supporting our communities in connecting with mindful brands.


Nina & Aga

Our Purpose

Good Goods works to ensure that micro-to-small brands focusing on social good have market presence and success. Our goal, as a company, is to help to discover and support Canadian small businesses responsibly, while promoting community, sustainability, and purpose.

Our curated collection is always growing and is selected by our team, who are constantly searching for exceptional products from across Canada.

Our ethos is simple: every brand we carry has a strong sense of meaningful contribution to the world.


Meet Nina

A maker and shaker, with a huge focus on community, Nina lives to bring people together, cultivate connection, and elevate everyone around. When the work is done (and often in between) you'll find Nina riding bikes, scaling mountains, or simply hanging with her favourite people.

Nina's Monthly Go-To

Meet Aga

A trailblazer and builder, with a focus on inclusivity & equity, Aga's strength is in bringing people together to work towards a common vision. When she isn't at her laptop, in the office or at the store, Aga is likely at the top of a mountain, cycling the river valley or enjoying those closest to her.

Aga's Monthly Go-To